“Trujillo has a great future, and it always will.” The town has always been, on paper at least, a very attractive, well-situated and strategic place. It sits in a large, deep bay; it has access to the fertile Aguán Valley and is a launching point on a natural land route leading to Olancho and Nicaragua.
It is also true that Trujillo has always been a bit out of the way, and other cities in Honduras have been stealing its spotlight. Tela was founded a year before Trujillo. Its status as the capital moved to Comayagua in 1821, soon after independence from Spain.

Trujillo is a time capsule, and that is perhaps why it is so attractive. The town has seen many booms and busts, and today it is quaint, handsome and not overbuilt — a rarity in Honduras. While nearby Tocoa and the Aguán Valley are booming, Trujillo is still a sleepy town where one can stroll safely at any time of day or night. There are no malls, no supermarkets and no Megapacas and the biggest grocery store is still located on the main square. The town’s children play in the streets, unbothered by worries. It is a place that time forgot. 

TRUJILLO AND ROATAN CONNECTION

Columbus was not spared the embarrassment.

PUNTA CASTILLA

Punta Castilla, or Punta Caxinas, just 21 kilometers north of Trujillo, is an extremely important place in the history of the Americas. It is the first place where Christopher Columbus set foot on the North American continent on Aug. 14, 1502. Sadly, neither Hondurans, nor Honduran authorities recognize that fact, let alone celebrate Punta Castilla’s historical importance.

There are interesting parallels with the Venezuelan communist government treatment of Columbus’ legacy in that country. The handsome bronze statue of Columbus that marked the spot where he landed for the first time in South America on August 5, 1498 is no more. Activists destroyed that Paria Peninsula statue in 2004 and all statues dedicated to Christopher Columbus in Venezuela were destroyed in 2009. Sadly Honduras is slowly following the Venezuelan revolutionary example of vandalism and self hatred.

NOT CELEBRATING

On May 18, 2025, Trujillo should have celebrated 500 years since its founding. Still, there was very little fanfare to mark the city’s half a millennium of existence. Making it this far is quite the feat, as the city—for example—is 40 years older than St. Augustine, Florida.

Before the anniversary, many promises were made by Tegucigalpa ministers, but none were kept. Trujillo’s mayor Hector Mendoza was encouraged to leave it up to the central government. Yet, when the date of the celebrations approached, nothing was finished.

Even Christopher Columbus was not spared embarrassment. His four-foot-tall concrete and diminutive statue, located one block from the main plaza, was neither repaired nor properly disposed of. The great navigator’s “midget” bust remained missing a head and a hand. No one bothered to invest a bit of money to even rudimentarily repair the statue ahead of the town’s anniversary.

Trujillo’s central park paving wasn’t finished, and the park’s gazebo wasn’t constructed. The entrance gate to the city wasn’t built, nor was a new dock on the shore. Xiomara Castro, president of the country, failed to show up— let alone send anyone of consequence to represent the Tegucigalpa authorities. The most important officials were from the local Red Cross and the army. Ironically, perhaps, the guest of honor was Moonup Sung, ambassador of South Korea.

There was a rumor that the King of Spain might show up.

While some might see incompetence in this, others see a hint of malice and even hatred. The lack of appreciation for 500 years of Catholic sacraments, civilization, written language, law and education is beyond perplexing. Sadly, Honduran authorities promote ideologically driven hatred of Christianity, Spain, European culture, and the halfhearted celebrations in Trujillo were yet another example of that phenomenon.

According to Jon Thompson, an English amateur historian and a 30-year resident of Trujillo, at one point there was a rumor that the king of Spain might show up for the occasion. While King Felipe VI had plenty of more enjoyable activities on his calendar, he wisely stayed away from a place where his presence would not be welcome.

500 YEARS EARLIER

On May 3, 1524, the feast day of the holy Cross, Tela became Honduras’ first city. Triunfo de la Cruz, as the settlement was originally called beat Trujillo by almost exactly one year.

In 1525, after declaring his loyalty to Hernán Cortés, Francisco de las Casas decided to return to Mexico but left his deputy, Juan López de Aguirre, to establish a settlement in Honduras. De Aguirre was not happy with Puerto Cortés and traveled east to Trujillo.

Ultimately de Aguirre left the task of founding its first capital, Trujillo, to his deputy, Juan de Medina. On May 18, 1525, the settlement of Trujillo—named after a town in the province of Cáceres, Spain—was founded. Medina became Trujillo’s first mayor.

A few years later, in 1532, Trujillo obtained the status of a town, and in 1539 its church was declared a cathedral by Pope Pius II. Bishop Cristóbal de Pedraza became Honduras’ first bishop.

ROOTLESS PIRATES

In the mid-1500s, Trujillo became a gold and silver depot for mines in Honduras’ interior. There was a security problem, as the lack of sufficient population made the port an easy target for pirates attempting to enrich themselves by raiding Spanish ships and settlements.

The threat of Dutch and English pirates incentivized the Spanish to construct Trujillo’s Santa Bárbara Fort. The pirate raids in the Caribbean were part of the Eighty Years’ War (1568–1648), a primarily religious conflict in Europe. The pirates often made it their life’s work to raid Catholic, be it Spanish or Portuguese, ports and destroy ships.

As part of the war against Spain, the Dutch West India Company instructed pirate Jan Janszoon to sack Trujillo and possibly intercept the Spanish silver fleet there. In July 1633, Janszoon attacked Trujillo and burned two-thirds of the houses covered by palms. The governor of Trujillo paid 20 pounds of silver as ransom for the pirates to leave.

Pirates based on Roatan raided Trujillo several times in fact, causing death, destruction, economic downturns and crisis. English pirate, William Jackson, sacked Trujillo in 1643. He arrived with 16 ships and 1,500 men and took the city without much of a fight.

In the 1600s, the nearby Bay Islands had no Spanish settlers whatsoever, and the Paya Indians living there were coerced into helping the pirates with provisions, careening their ships, and logistics. As a result, Spanish authorities made the decision to resettle the Paya Indians who lived in the Bay Islands to Trujillo and later to Río Dulce, Guatemala.

GARIFUNA AND WALKER

For Trujillo, the best part of 1700s were largely uneventful. That changed in 1797, when three ships departed the island of Saint Vincent carrying thousands of Garifuna as cargo. The Black Caribs had just lost a war with the British and were considered too rebellious to manage in the eastern Caribbean. Only half of the roughly 5,000 Garifuna survived the voyage across the Caribbean.

Trujillo found itself as a constant target of attacks.

The ships with the conquered Garifuna stopped in Jamaica and eventually arrived on Roatan to abandon the Black Caribs there. The Spanish quickly found out about the British actions, and as Roatan was not able to support such a number of new arrivals, the vast majority of the Garifuna were transported to Trujillo.

Trujillo became the epicenter for the dissemination of the Garifuna and their culture along the coasts of Central America. In the 1840s, Garifuna communities that allied themselves with Spanish loyalists, moved east and west of Trujillo. They eventually settled as far as Belize to the west and to the east in Pearl Lagoon, Nicaragua.

In 1821 Trujillo lost its status as the capital of Honduras. The capital of the newly formed republic was transferred to Comayagua, and eventually to Tegucigalpa. This date marked yet another period of decline for the town.

In 1860, Trujillo had a bout with another troublemaker, this time an American. As Great Britain was preparing to surrender the Bay Islands back to Honduras, a group of Roatanians invited buccaneer William Walker to come to the island and help them preserve their independence from Honduras.

Representing some anti-Honduran Bay Islanders, Roatan resident Uwins Elwyn traveled to New Orleans in March 1860 to look for Walker and invite him to come to the island. Elwyn essentially asked for his help in reversing the upcoming transfer of the archipelago from Great Britain to Honduras. As Walker was absent, Elwyn met with his deputy, Callender Fayssoux.

Elwyn proposed that Walker’s filibusters would travel to Roatan at their own expense, but once there, their expenses would be covered by the islanders. The subsequent plan was to help Walker with his invasion of Nicaragua

The proposal quickly materialized into concrete action. Walker sent some of his filibusters —essentially soldiers of fortune— to Roatan in June. He even stayed on the island from June 16 to 21, 1860. As the British caught wind of the possible damage his actions could cause to the U.S.-British agreement on returning the islands to Honduras, tensions rose.

As British authorities realized that the American was up to no good, Walker left Roatan for Cozumel. One way to look at it is that it was Roatanians who brought about Walker’s ultimate demise in Trujillo just a few months later.

On Aug. 5, 1860, Walker landed his ship with 91 filibusters near Trujillo and attempted to take the city. He failed and, after a chase, was eventually arrested by British navy officer Nowell Salomon.

The British surrendered Walker to Honduran authorities and he was tried by Honduran military court on charges of piracy and “filibusterism.” Walker, 36, was executed on September 12, 1860 by order of president José Santos Guardiola. William Walker, a prominent freemason, was buried in Trujillo’s Catholic cemetery.

BANANAS AND CABBAGES

When bananas became a booming industry in Central America in the 1890s, Trujillo also began to thrive. It became a refuge for American criminals fleeing justice in the North. Some were famous, others infamous.

In 1896, Trujillo hosted William Sydney Porter, known by his pen name O. Henry, when he fled justice in Texas, where he was charged with embezzlement. He was not the only American taking advantage of the lack of an extradition treaty between Honduras and the United States. His drinking companion in town was Al “Alphonso” Jennings, an Oklahoma lawyer turned train robber. They both hid in Trujillo, spending their time drinking and adventuring.

O. Henry began writing his book of short stories, “Cabbages and Kings,” while in Trujillo. His most well-known contribution to Honduras was coining the phrase “banana republic,” which is still used to describe the country and, in fact, many other countries around the world.

“It was upon this hint that the minister of war acted, executing a rare piece of drollery that so enlivened the tedium of executive session. In the constitution of this small, maritime banana republic was a forgotten section that provided for the maintenance of a navy,” O. Henry wrote in “Cabbages and Kings.”

From the 1890s onward, Trujillo was a banana town. The boom lasted about half of a century, but come to an abrupt stop. Banana operations were scaled down there in the 1930s, as United Fruit’s Castilla Division, which grew Gros Michel bananas, closed down operations due to Panama disease that decimated the region’s banana crops.

World War II came to Trujillo’s rescue when the U.S. built a small Navy base at nearby Punta Castilla. The Americans also established a seaplane base there. As the war subsided, Trujillo lingered on into the second half of the 20th century.

The 21st century for Trujillo was a roller coaster of emotions, expectations and, ultimately, disappointments. In 2001, the government approved the Honduran construction of the world’s largest vessel—a one-mile-long floating city for 90,000 residents. The 25-story-tall Freedom Ship was estimated to cost $8.5 billion. Its construction in the deep bay was expected to change Trujillo forever.

That project eventually fizzled out.
Around 2009, there were plans for Trujillo to become Honduras’ first charter city. President Porfirio “Pepe” Lobo Sosa, the country’s leader at the time and a native of Trujillo, strongly promoted the idea. However the concept of a charter city was not realized in Trujillo during the 2010s, but instead on Roatan with the implementation of Economic Development and Employment Zone (ZEDE) laws and the establishment of Próspera in the 2020s.

There were attempts to turn Trujillo into a minor cruise ship destination in the mid-2010s. The town was marketed as “Banana Coast” and promoted to cruise ships with a planned $50,000 seafront shopping center. The project ultimately faded.

In 1890s bananas became the boom industry.

Then there is the idea of building a housing community for retired Canadians looking for tranquility and warm weather. The project is called Alta Vista and is the brainchild of Randy Jorgensen, who made his fortune in the pornographic industry and promoting vice in Canada. Jorgensen has been in conflict, in and out of court, with the Garifuna, who claim that the land he acquired for his project was sold illegally.

The land owned by Canada’s so-called porn king was occupied by Garifuna activists, some armed with machetes and allegedly bused in from outside the area. The situation grows more complex from there. The Garifuna activists are affiliated with the Organización Fraternal Negra Hondureña, or OFRANEH, and are believed to be supported by more powerful interests often overlooked. OFRANEH receives funding and training from organizations such as the Open Society Foundations. Larger global players also appear to be connected to developments in the small town of Trujillo.

“Trujillo has a great future, and it always will.” That potential is different from what many people think it is or would like it to be. It is a beautiful, quiet place soaked in history and contradictions. It is a place that time almost forgot. There are certainly more booms and busts ahead for the 500-year-old city by Trujillo Bay.

Five Centuries of European Presence in Honduras

This year, 2024, marks 500 years of a permanent European presence in Honduras. The civilization brought here by Spanish conquistadors half a millennium ago set Honduras on a path to poses a common language, Christianity, an administrative system, schools, roads, and a legal system. All which glues Honduran society together began in March 1524. Yet, you would not know that living here.
The Honduran government held no celebrations to mark this occasion. The Catholic Church in Honduras held no celebrations of 500 years of presence of Catholic sacraments in the country. Even the Spanish embassy in Honduras showed limited interest in talking about the mid-millennial anniversary with Paya Magazine. This willful disinterest in celebrating – or even acknowledging – the Christian, western roots of Honduras signifies something. It signifies that the powers that control the discourse in Honduras hold European and Christians culture in little regard. That of the religion and Christianity of the country’s fathers and forefathers.
There are also no Spanish embassy lectures or exhibitions. Spanish themselves have bought into the idea that for 300 years they have raped and pillaged the indigenous population, and that there is no reason to celebrate the half-millennium anniversary this year.
Honduras has but a peripheral battlefield in the culture wars taking place across the globe. The European and Christian civilization is increasingly vilified and devalued. There are groups interested in debasing not only European culture, but Christianity in particular.

The reality was that the Spanish came to the Americas for a variety of reasons. Some came to gain fame, glory, and riches. Other came to set up roads and build churches and cities. Others yet came to spread Christian faith and educate the natives.

That is a rich tapestry of Spanish men, who sacrificed, suffered, and died while creating the foundation of what is today Honduras. They brought with them the Catholic sacraments, Spanish language, Latin alphabet, a moral code, construction, administration, and a monetary and legal system.

All that laid a foundation of today’s Honduran identity.

You would not know this by visiting the museum of National Identity in Tegucigalpa. There, the Spanish across 300 years are given almost no credit. The sad fact is that Honduras’ history and identity has been captured by forces opposed to Western and Catholic values.

European and Christian civilization is increasingly vilified and devalued.

The 500 year anniversary of European and Christian presence in Honduras was not and will not be celebrated. Except for local events in Tela, there were no celebrations of the events that took place exactly 500 years ago in what is today Honduras. There were no celebrations of first European colonist’s arrival in the country. There were no celebrations of the arrival of Christianity and the first sacraments that took place in Honduras in 1524.

Honduras’ Discovery

On Columbus’s fourth voyage (1502-04) to the Americas, the great explorer finally set foot on the American continent. He did this on Honduran soil. This fact is little appreciated and even less celebrated in this Central American nation. His fourth expedition was made in his final attempt to find a maritime route to the Far East. While failing to do so, Columbus begun a chapter in Spanish and European colonization of the Americas.

The explorer’s first sitting of what is today Honduras took place on July 30, 1502, when he visited Guanaja, which he named Isla de Pinos – Pine island. He spent several days with the local Paya Indians and then continued to the coast, visible in the distance only 40 miles away. He named the mainland Honduras – depths after the deep water off the coast.

Capitanía, Santiago, Gallego and Vizcaíno, sailed 40 miles south to reach Punta Castilla.

While at sea Columbus came upon a Maya canoe on a trading expedition to the Payas. The canoe, captained by an elderly man, likely came from Nito – a Mayan port 200 miles west at the mouth of Río Dulce. The Mayan canoe was large and seaworthy: eight feet wide and 100 feet in length.

The canoe was covered by a canopy in its middle portion. It accommodated 25 men, women, and children. It carried large and varied goods: cacao, cotton ornamented garments, crucibles for melting copper, flint-edged wooden swords, stone axes, and knives. This was the first interaction between Europeans and Mayas.

Columbus’ four Spanish ships: Capitanía, Santiago, Gallego and Vizcaíno, sailed 40 miles south to reach Punta Castilla. It was the first landing of the Spanish on the American mainland, and it took place in Honduras. It took the Spanish a decade of exploration in the Caribbean to finally land on the mainland.

On August 13, 1502, the first Catholic mass was celebrated on the American continent. Brother Alejandro of Barcelona celebrated that mass in Puerto Castilla, and then named Punta Caxinas. Columbus, who was given the authority of the Spanish crown to do so, claimed the territory that we know today as Honduras for the king, Ferdinand the V of Spain.

Unlike the 2024 missing celebrations, on August 13, 2002, Honduran and other bishops celebrated the 500 year anniversary of the first mass on the American continent. This was celebrated near Punta Caxina, or just outside of Puerto Castillo. Columbus also sailed further into the Trujillo Bay, to Trujillo itself.

Honduras’ Conquista

After the conquest of Mexico in 1519-1521 the Spanish turned their attention to lands south: Honduras, Nicaragua, and Panama. They also continued looking for a maritime passage to the East Indies.

The terra incognita that was America was still mostly an unexplored and open book. While Hernán Cortés was the grand explorer of Mexico, his captains kept discovering populous areas full of riches promising them income from tributes, plantations, and gold. The idea of being a governor of a large province made one Spanish conquistador turn against the other. The territory of Honduras and Nicaragua attracted three suitors. The permanent presence of the Spanish in Honduras came three years later, in the spring of 1524.

Velázquez managed to convince Olid to betray Cortés.

The first to land in Honduras was Gil González Dávila, who claimed the land under the auspices of the Spanish crown. The Spanish king authorized González to seek passage to the Pacific along the Honduran coast. On March 19, 1524 González left Santo Domingo with four ships. He commanded an impressive force of 300 men and 50 horses. He landed in an area called Cieneguita, and funded Villa de la Natividad de Nuestra Señora near today’s Puerto Cortés.

He had to lighten the ship by throwing 17 of his 50 horses overboard, hence the name Puerto Caballos (now Puerto Cortés). González then sailed further west, to the Bay of Amatique and the Río Dulce, where he founded the town of San Gil de Buenavista.

The second conquistador to arrive in Honduras was Cristóbal de Olid. Olid was Cortés’ trusted and tested man. He had served Cortés well being one of his four captains that lead Spanish forces in the conquest of Mexico. Olid helped to capture Xochimilco in a key battle of the Mexican campaign. At one point Olid even saved Cortés from certain death as Cortés was captured by the Aztecs.

The Spanish conquest of the Americas was full of intrigue between the conquistadores themselves who competed not only in spreading the Spanish empire, but in creating provinces and territories of which they could become governors.

Olid was camp commander in May 1520, while a trial of Juan de Villafaña, on charge of plotting to assassinate Cortés, was being held. Four years later, as a form of reward, Hernán Cortés dispatched Olid by ship to Honduras with orders to establish a town.

In January 1524, Olid departed with six ships and 400 men for Cuba. He also brought many arms, artillery pieces, and 8,000 pieces of gold to buy horses and vestments. In Cuba, he met with Diego Velázquez, the island’s governor and a known political enemy of Cortés.

Velázquez was aware of Cortés being appointed by King Carlos, governor of New Spain, and resented his success. Velázquez managed to convince Olid to betray Cortés and accept his sponsorship during the conquista of Honduras.

On May 3, 1524 Olid landed in today’s Tela bay, likely to avoid confronting the expedition of González which had arrived in Puerto Cabezas just a few weeks earlier. Thus Olid founded the port of Triunfo de la Cruz, a town that is known today as Tela.

Upon landing on Honduras’ coast, Olid acted in a resolute manner. He decided not to act quickly, but to better establish himself, gain strength, and gather knowledge in order to truly understand if the new lands were worth the political risk of standing up to Cortés. Olid took position of Honduras in the name of Cortés, but held papers that referred to himself, a shrewd but ultimately disastrous strategy.

Olid can arguably be considered the founder of what would eventually become Honduras.

In June 1524, Cortés acted upon his knowledge of Olid betraying him. He sent his trusted lieutenant and cousin Francisco de Las Casas with five well-armed ships and men to Honduras to confront and arrest Olid. All of a sudden, Olid found himself fighting on two fronts. He was confronting the expedition of Gil González Dávila on land and de las Casas at Sea.

Fate intervened as Las Casas sailed to Puerto Caballos, now controlled by Olid. “Olid decided to launch an attack with two caravels. Las Casas returned fire and sent boarding parties, which captured Olid’s ships. Under the circumstances, Olid proposed a truce to which Las Casas agreed, and he did not land his forces. During the night, a fierce storm destroyed his fleet and about a third of his men were lost. The remainder was taken prisoner after two days of exposure and without food. After being forced to swear loyalty to Olid, they were released,” writes Robustiano Vera in his 1899 book “Notes on the history of Honduras.”

Fate has favored Olid until that time. “Las Casas was kept a prisoner, soon to be joined by González, who had been captured by Olid’s inland force,” writes Robustiano Vera. As he fled, González was surprised near Choloma and brought to Olid by Briones, one of Olid’s captains.

Olid became victorious against two divided foes, and moved the men to the town of Naco, a large pre-Hispanic town right outside of the Maya territory, but certainly with contact and trade with the Maya. While Naco today is an unimpressive dirt road settlement, 500 years ago it was the center of a three way competition of Spanish conquistadores trying to secure land that promised perhaps as many resources and opportunities as Mexico just a couple of years before.

Fortunes turned on Olid’s miscalculation. Olid allowed his two prisoners to leave their prison and have dinner with him. “One night after the snack, and Olid being alone with his prisoners, Las Casas got up and grabbed Olid by the beard and buried a sharp knife that he had hidden under his dress in his throat. Gil González threw himself at the same time and also cruelly wounded him… Thus he was able to escape and went to hide in some bushes,” writes Robustiano Vera in his 1899 book “Notes on the history of Honduras.”

Olid was eventually found out and brought back. Olid was accused of treason against the Spain’s royal power. A brief trial took place and Olid was found guilty and sentenced to death. On January 16, 1525, his head was cut off and placed on a spike on the main plaza in the town of Naco. This rushed judgment and execution came into question soon after in Mexico. Even the locals felt this was not a fair treatment for Olid.

The relationship with the new Spanish bosses and local population deteriorated. The locals refused to supply more food and the Spanish left. Las Casas and González left for Mexico, and other settler went to establish settlements in other parts of Honduras.

Olid can arguably be considered the founder of what would eventually become Honduras. To other conquistadors, Olid was seen as an independent operator, dangerous to other Spanish players – especially Cortés.

When Las Casa and González returned to Mexico, the new man in charge – Salazar de la Pedrada – had replaced Cortés as governor and didn’t like them making themselves the judge and executioner of a well respected Olid. What didn’t help was that the two continued to insist they owed their alliance to Cortés and not to Pedrada. So Salazar de la Pedrada had them arrested and tried for Olid’s execution. He was determined to execute them, but finally, the two were taken to Spain as prisoners and avoided further consequences.

Cortés himself avoided travelling through Naco.

Cortés in Honduras

Hernán Cortés decided to head to Honduras himself in 1525, via a land route. Cortés’s main force headed for the coast, while a smaller force travelled by land, south to Naco.
When Cortés arrived in Nito, on the tip of the Bay of Honduras on his overland journey from Mexico, the settlement was manned with a few dozen Spaniards, ill-provisioned and unhealthy form malaria and other diseases. A Spanish ship full of provisions arrived just in time.

The Spanish raced to repair a caravel and a brigantine and sail east to arrive in Honduras by sea. Nito was judged too unhealthy to remain. Cortés himself avoided travelling through Naco on his march across Mayan country and travelled from Río Dulce via boat to Puerto Cortés, then Trujillo, then set off north to Havana.

Captain Sandoval of Cortés’s crew went with soldiers and settlers to the valley of Naco, where Olid made his headquarters earlier. Sandoval found Naco deserted right before their arrival. This was not uncommon. The Spanish would find abandoned towns on their paths of conquest as populations fearing for their lives would scatter and leave everything behind. “We took up our quarters in some very large courts where they had beheaded Cristobal de Olid. The pueblo was well provisioned with maize and beans and Chili peppers, and we also found a little salt which was the thing we needed most,” wrote Bernal Díaz of his arrival in Naco. Even though Spanish conquest disrupted trade, Naco recovered and continued operating as a trade center.

Paya Magazine went looking for the unknown burial site of de Olid.

Nonetheless, the Spanish were impressed with the natural resource of the valley and Naco river. “In this pueblo is the best water we have found in New Spain, and a tree which in the noon-day heat, be the sun ever so fierce, appears to refresh the heart with its shade, and there falls from it a sort of very fine dew which comforts the head,” according to 1539 accounts of Francisco de Montejo.

1525 and After

One of Francisco de Las Casas parting contributions to Honduran History was the founding of the country’s third oldest city, and later its first capital, Trujillo. On May 18, 1525 de las Casas founded Trujillo before departing with his prisoner Gil González Dávila.

Later in 1520s Honduras saw several explorers and conquistadores from Spain. One of them was the Juan de Grijalva who explored Cuba in 1511 and then Mexican coasts on Yucatan and Tabasco in 1518. In 1527 de Grijalva joined Pedro Arias Dávila in exploration of Honduras and Nicaragua. Grijalva was killed by natives in Olancho and buried there.

Olid’s Lost Grave

Without a doubt the principal historical figure of Honduras’ Conquista was that of Cristóbal de Olid. He is the country’s forgotten conquistador, and an overlooked hero that brought the first vestiges of western civilization, Christianity, and European administration.

Paya Magazine went looking for the unknown burial site of de Olid. We made two trips to Naco, Cortés, and areas surrounding that town. While Naco is now a backwater town, it was once a well known and well inhabited place.

The town is located where Naco river runs into Chamelecón river and where the valley widens, allowing ample area for cultivation. The Naco Valley is situated in the middle part of the Chamelecón Valley. In the 1500s, Naco was estimated to have as many as 10,000 inhabitants and was located on the edge of Mayan civilization. Mayan language was certainly spoken, or at least known to the natives. The Spanish were already familiar with Mayan civilization and dialects during their conquest of Mexico in the years prior.

His contribution to the Honduran nation remain unacknowledged.

The foothill area where we focused our search for de Olid’s grave is known to be under control of narco gangs. While we looked for Olid’s grave, we found many abandoned graves but nothing dating further than maybe a century.

While Naco is forgotten, it is still one of Honduras’ premier colonial archeological sites. It was located in a transitional zone between the Maya to the west and non-Maya tribes to the East. “Historical and archaeological evidence indicates that Naco, one of the principal late pre-Hispanic centers in the region, maintained strong ties with the rest of the Maya world and with non-Maya Central America,” writes John Henderson of Cornell University.

The archeological location of the Naco can be traced to Naco Nuevo and Las Flores de Naco. Local oral tradition remembers “El Rey” who fled wounded to the El Salto waterfall on the Naco River. According to the story, he was brought back from there and killed. In high likelihood, the story described Cristobal de Olid final days.

Where to Honduran Man?

A man who not knows his father, will not know his past and will not be in control of his destiny. The people who are in charge in Honduras, those obliging memorization of national hymns and requiring school children parades in Lempira costumes, are interested in keeping the memory of Olid and other Spanish conquistadors unknown.

While Olid was accused of treason and executed, that is nothing new. Fierce competition and even summary execution of conquistadors was not without precedent.
Olid met the same fate as reputed founder of Nicaragua, Francisco Hernández de Córdoba, two years later in 1526. Cordoba, the founder of Granada and Leon, was executed in Leon Viejo by the order of Pedro Arias de Ávila, the colonial administrator who was named governor of Nicaragua a year later.

Since Córdoba was accused as an insurrectionist and a traitor, he was beheaded. His headless remains were discovered in 2000, in a crypt at the church of La Merced in León Viejo. That same year his remains were moved to a monument at the old Managua cathedral and honored with a 21 cannon salute.

Olid’s remains, on the other hand, remain undiscovered. His contribution to the Honduran nation remain unacknowledged. While ignored, the undisputed fact is that Cristobal del Olid was a first class adventurer and valiant conquistador. There is a valid case for Hondurans to claim Olid as their founding father.

I spoke with old heads in Trujillo, taxi drivers in La Ceiba, shop keepers in Olancho, and doctors in Tegucigalpa. Apparently, that basic question was far from the minds of Hondurans. Some felt it was curious no one ever asked them that before, or taught them in school.

The concept of a country’s founder is universally accepted. Just about all Americans will agree that George Washington was their country’s founder. Mexicans will say it was Hernán Cortés – like him or not, he had that honor. Nicaraguans will say it was Francisco de Córdoba. Both Guatemalans and Salvadorians will point to Pedro de Alvarado as the founding figure of their nation. But Honduras, when asked about their country’s founder, find themselves perplexed. After traveling across Honduras, we have concluded that the basic concept of “father of a nation” is foreign to most of Hondurans.

There was an attempt to point to Honduras’ founder. Some of those interviewed by us would say this man is Christopher Columbus. That could not be, however. The fact is that Christopher Columbus discovered Honduras in 1502, but left without leaving settlement behind or much of a mark.

Others said the founder is chief Lempira, the leader of the Lenca people who fought Francisco de Montejo in 1530s. Yet Lempira, if not a fictional figure, is a symbol of indigenous resistance to Spanish colonization who fought for tribal self determination, and who resisted today’s Honduras being organized into any type of larger entity. He was definitely not a founder, but more like someone would resist founding of any entity resembling the state of Honduras.

Christopher Columbus discovered Honduras in 1502, but left without leaving settlers behind or much of a mark.

Some people said the founder of Honduras was Hernán Cortés. Cortés even has a Honduran department named after him, a fact which supports that claim. Yet, Cortés sailed to Honduras in 1525-6 for a brief stay and only after several other Spanish captains preceded him more than a year earlier.

Some Hondurans suggested that Francisco Morazán is Honduras’ founding father. Yet José Francisco Morazán Quesada was more of a visionary thinker and political martyr. Morazán was a liberal politician, general, and a freemason who served as the president of the Federal Republic of Central America after he was head of state of Honduras. He was also head of state of El Salvador and Costa Rica. Morazán is much more a symbol of Central American unity other than Honduran nationhood.

I’ve also had someone tell me that Honduras didn’t really have a founder. Well, that would make Honduras a nation born without a father, an idea not only sad, but impossible. A nation that doesn’t have a father, or grows up without knowing who the father was, is at a great disadvantage. It is like not knowing where you came from, not knowing your roots or ancestors.

Studying Honduran history in some detail, one finds out quickly that there is a man who can place a rightful claim on being Honduras’ founder. A brave, handsome, and adventurous man born in 1487 in Andalucía, whose body has been buried in an unknown place somewhere around Naco, Cortés. His name was Cristóbal de Olid.

One historical fact has been confirmed by several credible historical sources: 500 years ago, on May 3, 1524 Cristóbal de Olid landed on modern day Tela, and with settlers and religious figures, he founded a town he named Triunfo de la Cruz, or Triumph of the Cross. Cristóbal de Olid claimed the land for Hernán Cortés and later for himself.

Olid came with 400 Spanish and launched what was to be a Christianization and spreading of Western Civilization that bore fruits in churches, cities, and universities. While forgotten, and called a traitor by Cortés, de Olid should be called the father of Honduras.

1524 was a pivotal year in Honduran history. There were in fact three conquistadors roaming the country’s northern coast, bringing in settlers and planting flags. In March 1524, Gil González Dávila landed near Puerto Cortés and founded a town he named Natividad de Nuestra Señora. A few months later, Cortés sent Francisco de las Casas with more men and ships to quell Olid’s ambitions.

In a three way confrontation, it was de las Casas and Dávila who gained the upper hand and had Olid tried for treason in the town of Naco. Olid was found guilty and beheaded. His head was displayed on a wooden spike in the town’s main plaza. While the execution of 36-year-old Olid was later condemned by a Mexican court, none of his executioners suffered punishment.

Olid should be called the father of Honduras.

Having a father of a nation accused of treason is nothing new. One only has to look at Nicaragua and Panama to prove that. Nicaragua celebrates executed Francisco Hernández de Córdoba as a founder of their nation.

Also, Vasco Núñez de Balboa, the founder of Panama, was tried and executed by his countrymen and his remains are still missing. Olid, Córdoba and Balboa were executed as traitors and their headless bodies were missing for centuries.

Only Nicaraguans were able to locate the body of the country’s founder. In the year 2000, Córdoba’s headless skeleton was discovered in a crypt of a church in León Viejo. Panamanians are still looking for Balboa’s grave and Hondurans didn’t seem to care much where Olid was buried. The Catrachos are even less interested in acknowledging Olid’s parental rights to their country.

Hondurans stand in sharp contrast to Panamanians and Nicaraguans as far as their pursuit of recognizing their Spanish ancestors. One diversion is how the three countries call their currencies. Nicaraguans replaced their peso in 1913 with, Córdoba notes, acknowledging the contribution of the Spanish Conquistador in bringing in Christianity and civilization to their country. Gaining independence from Colombia in 1904, Panama replaced their Colombian Peso with Balboas.

Honduras did the exact opposite, and in 1931 it replaced their peso note with the Lempira note. The currency named after a cacique figure who opposed the Spanish conquistadores.

Naming currency after a Spanish fighting cacique is unique in Central America, and in fact Latin America in general. It’s a bit like if the US would rename their dollar to Geronimo, acknowledging the Apache chieftain resistance to American western conquest.

Spanish speaking nations either called their money after Spanish like Columbus in Costa Rica, Córdoba in Nicaragua, or Balboa in Panama. Several countries like Mexico and Argentina left their currency name peso like the original Spanish currency. Guatemalans went for something neutral and named their currency after a national bird.

So here is an idea. While El Salvador is stealing everyone’s thunder in Central America, there is something Honduras at least can do and reclaim its rightful father all in one sweep. What about creating a new Honduran currency, tying it to Bitcoin and laming it Olid?

The ships were manned by 140 men under the command of Admiral Christopher Columbus. It was Columbus’ fourth voyage to the Americas and he was accompanied by his 13-year-old son, Fernando. Columbus’ second in command was his younger brother, Bartholomew.

They had made the fastest to date crossing of the Atlantic from Spain to the Caribbean, having left Cadiz on May 7, and arriving in Martinique on June 15.

Having been refused entry to any port in Hispaniola, Columbus meandered along the coast of Jamaica before heading south into uncharted territory, taking three weeks to reach an island which was then known to the Indians as Caguamara. Columbus immediately claimed the Caguamara and the neighboring Roatan in the name of Spain and renamed it “La Isla de Pinos.”

Guanaja was named after predominant pine trees that would become an important source of pine tar. The Spanish used to caulk their boats with pine tat at such a rate that within 100 years the entire island would be deforested completely. The island would not be known as Guanaja until 1657.

At 51, Columbus was continuously looking for a new trading route to India and China. He incorrectly thought that he had entered the Straits of Molucca, off the coast of Indonesia without the use of latitude in his calculations. He was 16,000 miles off course but charted a new route for Central America.

Although he had gained much prestige, wealth and fame for his previous voyages of discovery to the New World, his star was on the wane after his despotic governorship of Hispaniola ended amidst charges of corruption, abuse of power, mass torture and murder. Stripped of his powers, he had been shipped in chains back to Cadiz, where he spent a year in jail. He was now a much-changed person, he had written a biblical themed book called “The book of prophesies,” and had taken up the name “Christbearer.” Columbus wandered the deck of his ship dressed in a priest’s cassock.

Maya had voyaged down from the Yucatan peninsula to trade with their Paya cousins

Upon his release from jail, his chief benefactress, Spain’s Queen Isabel, decided to give him one more chance to open a trading route to China. As a condition however, on this voyage he was not allowed to settle, colonize or do any trade with newly discovered lands. To assure that Columbus complied, he was accompanied by a royal administrator and overseer, who monitored all of his actions.

After spending two weeks on the island and learning from the local “caique”, or chief, that a large ocean did indeed exist on the other side of the nearby mainland. On the 35-mile voyage to what he named Honduras, he encountered a large canoe, larger than his own ships, manned by 35 Maya Indians.

The Maya had voyaged down from the Yucatan peninsula to trade with their Paya cousins. Among the items Columbus’ men found in the canoe, was were cacao beans — European’s first encounter with chocolate.

Today the most expensive chocolate in the world is made in Belgium, and is called Guanaja chocolate.

Columbus arrived in what is now known as the Bay of Trujillo on August 15, and on that date, the first ever Catholic mass on the American continent was held at “Punta Caxinas”, present day named “Puerto Castilla.” Columbus was stricken with syphilis and tropical fever and remained on his flagship for the duration of the time he spent in Honduras.

Having collected captives to use as guides and translators, the Spanish explorers departed the Trujillo bay on August 30. They sailed west down the coast to look for the elusive passage to the Pacific. In the end Columbus never found the passage to India and it took him two years to return to Spain. He died there at the age of 54.

President Maduro’s “One small country, three big worlds” slogan just wasn’t working. In 2008 on her visit on Roatan, Paola Bonilla, Honduran Minister of Tourism announced a new slogan and said that the slogan was the result of “years of work and studies aimed at choosing a phrase that summed up the national identity.” The result: “Todo Esta Aqui” or “It’s all here in Honduras.” This slogan lasted eight years. Then Honduras yet again went looking for its identity. The result was different, but arguably an improvement: “Somos para ti.” “We are Land and Sea; We are People; We are heart; We are for you.” The tax payer bill for this insight? I dare not speculate.

Honduras is not alone. Most countries now have ministries of tourism. At taxpayer expense, consultants and marketing firms spend countless hours at the behest of the government developing and implementing campaigns to communicate “the essence” of their county’s identity.

You don’t need a ministry of something or other to tell you about your identity

Panama invested millions to figure out it is “Where the World Meets,” and the phase has done Panama well. The most well branded country of the region: Costa Rica also has the best slogan. It works, it’s catchy and they have no plans of letting it go:“Costa Rica – no artificial ingredients.”

Nicaragua saved some money and research and called itself simply “Unique,” and it certainly is. El Salvador went simply with “Impressive.” Belize’s slogan is “Mother’s Nature best kept secret,” and in 2006 Guatemala launched its campaign “Soul of the Earth.”

Even the US, managing to function without a ministry of tourism, has come up with a slogan, although a weak one: “All within your reach,” a bit ironic for the many people getting their visa applications rejected at the US embassies.

Even Roatan felt it needed to define itself. Mayor Dorn Ebanks decided Old Roatan wasn’t good enough and gave us “New Roatan.” He only lasted one term and the future of the catchphrase doesn’t look good either. There is a theory about the wisdom of crowds. When asked to estimate number of jelly beans in a jar or a weight of a cow, the average of hundreds of people’s guesses comes amazingly close to the truth, much closer to truth than the estimate of a single jelly bean or cow expert. Recently Roatanians decided to create their own branding phase and pay for it themselves. Gigantic “ I ♡ Roatan,” “I ♡ Roa” signs seem be spontaneously popping up all over the island – at no cost to the taxpayer.

Indeed maybe you don’t need a ministry of something or other to tell you about your identity. Maybe you need an explorer like Columbus, or a crowd of business owners and locals to come up with a viable name, phrase and a look.

Also, perhaps the key part of any successful country branding strategy is constancy. So let me suggest: let’s stick to something and let’s go back to the roots. And if a new slogan for Honduras is needed I have one: “Honduras – really deep.”