PÄYÄ Magazine:
Paya is an English language magazine about Roatan’s Lifestyle: its people, culture, nature and traditions. We feature good writing, inspiring photography, fascinating subjects, presented in an attractive layout and beautifully printed. Paya will be a business card to the heart of Roatan, an iconic element in every tourist’s visit that will shape the island’s image. Paya will capture the forward-thinking vitality and diversity of today’s Roatan, explain its history and culture and paint a vision where the island is heading.
Who reads PÄYÄ Magazine?
- • Tourists – 10,000 (per 2 months) higher income week long visitors
- • Islanders – majority of the islands 10,000 English speaking professionals
- • Foreign Residents – majority of Roatan’s 2,500 English speaking foreign residents
Why advertise?
- • Paya Magazine presents the essence of Roatan to a foreign visitor
- • While there are plenty of on-line adveriting venues, print wise there is only Paya
- • Mid-age and older tourosts (36-70 year olds) prefer print, Millenials find it quirky
- • Each magazine copy has a shelf life of 2-4 months.
- • Tourists will take the magazine with them to US, Canada and the mainland.
- • Roatan deserves a lifestye magazine!
- • Paya magazine provides needed, interesting and accurate information
What is the content?
- • Roatan’s history, culture and architecture
- • Business articles
- • Islander opinion pieces
- • Calendar of events for the re year
- • Interviews with interesting people & artist profiles
What is circulation and distribution?
- • 4,000 print copies every two months
- • Read by 12,000 readers (3 reader per copy) already on the island
- • Distributed in every hotel room & rental property on the island
- • Distributed in Rotary info places at airport, cruise ship docks
- • Real estate offices on the island, car rental companies
- • Roatan airport, Galaxy Wave & Utila Dream Ferry
Advertising Prices On Print:
- Back page $2,500
- Pages 2, 3, inside back cover $1,450
- Full Page (8.5” x 11”) $1,200
- Half Page (8.5” x 5.5”) $600
- Quarter Page (4”x5” vertical | 8”x2.5” horizontal) $300
- 1/8 page (2.6”x3.8” vertical | 4”x2.5” horizontal) $150
- 1/16 page (2”x2.5” horizontal)
Advertising Prices On Website:
- Top banner (689 pixels x 125 pixels) – $2,400 a year
- Middle banner (1024 pixels x 171 pixels) – $900 a year
- Side banner (383 pixels x 205 pixels ) – $1,200 a year
- Facebook ad banner (426 pixels x 315 pixels) – $1,200 a year
Prices are in US dollars
Prices are per issue (2 months)
15% sales tax not included
Price doesn’t include design of ads
Design of ads cost $40+, depending on size Print ad resolution: 300 dpi, CMYK format Submission: artwork in JPG or PDF format
Discounts:
2 issue contract – 5% discount
3 issue contract – 7% discount
Ongoing contract – 10% discount