Roatan’s Beauty, Truth & Wisdom

In July Roatan Turned into a Fashion Runway Again

On June 12, Watercolors of West Bay turned into a fashion runway full of models, fashion designers and families. Several emerging Honduran fashion designers showed off their creations and hundreds of fashion aficionados came from the mainland and beyond to be a part of the second edition of the Roatan Fashion Show.

Several local families took part as models in the fashion event. First on the catwalk were Alejandra and Guillermo Colindres and their two children. “We decided to participate because we thought it would be a great opportunity to connect with the community and for our children to start experiencing how amazing the Roatán community really is,” said Guillermo Colindres.

Another modeling pair was Gary Chamer and his daughter Emily. “What surprised me most was how challenging modeling actually is and how much confidence and courage it takes,” said Emily Chamer. “It’s not just about walking down a runway, you have to focus on your posture, facial expressions, poses, and overall presence.”

It’s not just about walking down a runway.

Honduran fashion was represented by Dave Bodega, Abraham Pacheco, Bélgica Suárez, Rosyl Mejía, Vanessa Vallecillo, Kiandra Dixon and Roatan Vibes Boutique. There were also clothes from abroad — several Colombian fashion houses: Quimera, Eriko, Bless and Dulce Menta.

The catwalk took the models around the large infinity pool. All in all, 38 models participated in the two-day event.

The organizers of the Roatan Fashion Show were Patricia Valle Guilliams, the founder, and its director Margarita Gardeazabal. Guilliams organized the first edition of the event last year after moving to Roatan with her husband to retire in 2021. “My background in fashion is going shopping to the mall,” says Mrs. Patricia, who was born in San Pedro Sula and had a career as an educator in Missouri. “I love Honduras, I always wanted to move back,” said Patricia.

About 300 people attended the show at Watercolors, a 25-acre condominium and villas development on a property of rolling hills facing the Caribbean sunset coast at West Bay beach. “It was a first-event at Watercolors,” said Matt Cameron, owner of the development.

The following day, Sol y Mar became a fashion venue. The theme of the show for 2026 was “Fashion with Purpose” as it raised awareness and funds for Bay Islands Wings Foundation. The theme of the first edition of the event in 2025 was “Fashion Dressed in Solidarity,” raising funds for Clínica Esperanza.